Strategy: 5AA CONTEMPORARY NORDIC PERSPECTIVE ON STRATEGY
This comprehensive strategy text book provides a new and deepened understanding of strategy by highlighting five central aspects of strategy: arenas, affairs, accountabilities, activities and aims. Anyone who wants to understand and drive organizational success, needs to understand all five aspects and their internal relations.
In this book concepts, theories and models that have had an impact on the field of strategy are presented. So are explanations to when and why they are useful, but also when and why they’re not. The book emphasizes that traditional strategy perspectives, such as rigorous analysis and planning, need to be complemented with more dynamic features such as change, innovation and learning.
With cases from Nordic organizations in different industries Lego, Trelleborg, Nordea och Linux, they illustrate the five A:s of strategy in practice. And to understand the evolvement of strategy research, some of most influential thinkers are presented throughout the book.
The book is yet only available in Swedish. For translated excerpts, get in touch.