Introducing Pontus WadströmADVISOR, SPEAKER AND AUTHOR IN STRATEGY
Strategy is serious business and it needs to be treated accordingly. Unfortunately, in practice, ’strategy’ is often unsubstantiated and filled to the brim with nonsense. And in theory it is too often abstract or convoluted. In both cases the value of strategy is diminished considerably.
My aim is to move beyond the piffle and the complexity to make strategy ridiculously practical and science based. There is no holy grail of long-term performance; no ever so perfect analysis or plan create success. Hard work does and hard work is needed also in strategy. This is what I have dedicated my life to master.
Since I’m partly academic I am somewhat classically schooled and believe that knowledge actually matter. However, I am no armchair academic. I really dig in due to my insatiable hunger for simplifying how organizations practice strategy to ensure real performance, real change and real results.